Coca Cola Looking to Possibly Expand Operations in Costa Rica

Alexander Mora, Minister of Foreign Trade, recently announced that he met with the president of the American soft drink magnet, Coca-Cola, along with the company’s Latin American president. The subject of the meeting was a presentation made by Coca-Cola to increase purchases of citric fruit from small producers in Costa Rica.

According to Mora, while the meeting was brief, President Luis Guillermo Solis attended the meeting, the purpose of which was to establish dialogue for a future meeting between Coca-Cola and the Costa Rican government. No information has been released regarding how many small domestic fruit producers might benefit from the proposal or how much money Coca-Cola might be willing to invest in the project. If the project receives the green light, it would focus specifically on assisting women producers in the region of Guanacaste, who would supply Coca-Cola’s global supply chain at what has been termed as a “fair” price. During the meeting, discussions were also held regarding the potential to add coffee from Costa Rica to Coca Cola’s product offerings.
Coca-Cola’s Role in Costa Rica
Currently, about 2,000 people are employed by Coca-Cola in Costa Rica. Earlier in the year, Coca-Cola made the decision to lay off as many as 1,800 people on an international scale. Even so, the company continues to look at options for expanding its operations in Costa Rica.

In addition to its world renowned leading product, Coca-Cola also produces such products as Jugos del Valle, Minute Maid, Fresca, and Odawalla. Trade Minister Alexander Mora has indicated that President Solis could visit the soft drink company’s headquarters in Atlanta at some point in the future.

John Wieland

John currently believes that this is the best time in history to being a buyer in Costa Rica. He studies global markets and the flow of funds meticulously and is seeing an upswing. He is currently working with Haute Living Magazine to promote a higher quality of luxury homes to discerning clientele throughout the US. He is rigorous in his pursuit to expand such marketing efforts and visits prominent markets like Los Angeles, Miami, New York and more to build upon his network of affluent brokers. As the President of Coldwell Banker Costa Rica’s nine offices, his #1 Priority for his franchisees’ is training. With an ever-changing industry, he carefully reviews the performance of each office and is committed to helping each succeed. He is committed to growing the brand in Costa Rica from nine offices by implementing systems and a useful business tools that brings all the offices together. A visionary and consummate professional, John saw the benefit of starting an alliance amongst other brokerages and in 2008, spearheaded Southern Pacific Alliance of Realtors (SPAR). Although this may be his most challenging work, the sustainability of this business model has already proven to be a tremendous success and benefit for the area brokers. He has built networks spanning multiple countries and is committed to providing the highest level of client service. John, a self-proclaimed wine snob, currently resides in Playa Uvita where he often chooses wine from his hidden stash while his wife prepares something fantastic to pair with it. They continue to travel and visited Spain and Germany and also enjoyed a trip to visit family in California & Arizona. He has purchased a couple properties this year and has plans to build their family home next year in Ballena. An avid golfer, he was able to tick off Torrey Pines in San Diego and PGA Championship in Palm Beach from his bucket list. He is currently reading such books like “The One Thing”, “Business Adventures”, “Tomorrow’s Gold” and “The Clipper Ship Strategy” while also finding time to play the guitar for his wife and daughter.” Keep an eye for his new love of writing on his blog and other various industry platforms.